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PROJECT OVERVIEW
PROJECT OVERVIEW
I was contacted by Sandra Valencia, the talented designer behind Sanval, a Santa Marta-based company specializing in artisanal accessories like earrings, bracelets, rings, and necklaces. The goal of the project was to create a catalog-style webpage that would enhance the brand's presence and reach not only in Colombia but also internationally.
Given budget constraints, the webpage is designed to redirect users to Sanval's online store on Mercado Libre, ensuring a seamless shopping experience. Additionally, I incorporated a prominent button that allows visitors to easily connect with Sandra via WhatsApp for personalized inquiries and support. This strategic design not only showcases Sanval's unique products but also strengthens customer engagement and accessibility, positioning the brand for growth in the global market.
I was contacted by Sandra Valencia, the talented designer behind Sanval, a Santa Marta-based company specializing in artisanal accessories like earrings, bracelets, rings, and necklaces. The goal of the project was to create a catalog-style webpage that would enhance the brand's presence and reach not only in Colombia but also internationally.
Given budget constraints, the webpage is designed to redirect users to Sanval's online store on Mercado Libre, ensuring a seamless shopping experience. Additionally, I incorporated a prominent button that allows visitors to easily connect with Sandra via WhatsApp for personalized inquiries and support. This strategic design not only showcases Sanval's unique products but also strengthens customer engagement and accessibility, positioning the brand for growth in the global market.
PROJECT OVERVIEW
I was contacted by Sandra Valencia, the talented designer behind Sanval, a Santa Marta-based company specializing in artisanal accessories like earrings, bracelets, rings, and necklaces. The goal of the project was to create a catalog-style webpage that would enhance the brand's presence and reach not only in Colombia but also internationally.
Given budget constraints, the webpage is designed to redirect users to Sanval's online store on Mercado Libre, ensuring a seamless shopping experience. Additionally, I incorporated a prominent button that allows visitors to easily connect with Sandra via WhatsApp for personalized inquiries and support. This strategic design not only showcases Sanval's unique products but also strengthens customer engagement and accessibility, positioning the brand for growth in the global market.
MY ROLE
MY ROLE
As the UX and UI Designer for Sanval, my role was to create an engaging catalog-style webpage that effectively showcased Sandra Valencia's artisanal accessories. I focused on enhancing the user experience by designing an intuitive layout that facilitates easy navigation and product discovery. Additionally, I ensured branding consistency throughout the design to strengthen Sanval's identity. By integrating a redirect to Mercado Libre and a WhatsApp contact button, I aimed to provide users with seamless access to the online store and personalized support, positioning the brand for growth both locally and internationally.
As the UX and UI Designer for Sanval, my role was to create an engaging catalog-style webpage that effectively showcased Sandra Valencia's artisanal accessories. I focused on enhancing the user experience by designing an intuitive layout that facilitates easy navigation and product discovery. Additionally, I ensured branding consistency throughout the design to strengthen Sanval's identity. By integrating a redirect to Mercado Libre and a WhatsApp contact button, I aimed to provide users with seamless access to the online store and personalized support, positioning the brand for growth both locally and internationally.
Home Page Hero Section Overview
Home Page Hero Section Overview
The hero section of the Sanval home page features a dynamic floating collage of images that beautifully showcases Sandra Valencia's artisanal accessories. At the center, a video card presents a captivating introduction to the brand and its unique offerings. To enhance user engagement, a floating button in the bottom right corner invites visitors to watch a personal video of Sandra discussing the inspiration and values behind Sanval. This section effectively captures attention and sets the tone for an immersive shopping experience.
The hero section of the Sanval home page features a dynamic floating collage of images that beautifully showcases Sandra Valencia's artisanal accessories. At the center, a video card presents a captivating introduction to the brand and its unique offerings. To enhance user engagement, a floating button in the bottom right corner invites visitors to watch a personal video of Sandra discussing the inspiration and values behind Sanval. This section effectively captures attention and sets the tone for an immersive shopping experience.
Brand Story in Motion
Brand Story in Motion
As users scroll down, the hero video seamlessly expands to cover the entire screen, creating a captivating immersive experience. Within this video, a character embodies the Sanval brand, reflecting its essence and style. The video remains sticky, keeping users engaged as they read through the accompanying text that narrates the compelling story of Sanval. This dynamic interaction not only highlights the brand’s identity but also fosters a deeper connection with visitors as they learn about the inspiration and journey behind the artisanal accessories.
As users scroll down, the hero video seamlessly expands to cover the entire screen, creating a captivating immersive experience. Within this video, a character embodies the Sanval brand, reflecting its essence and style. The video remains sticky, keeping users engaged as they read through the accompanying text that narrates the compelling story of Sanval. This dynamic interaction not only highlights the brand’s identity but also fosters a deeper connection with visitors as they learn about the inspiration and journey behind the artisanal accessories.
Explore the Seasonal Collection
Explore the Seasonal Collection
In this section, the scroll direction shifts from vertical to horizontal, offering a unique browsing experience. Users can explore the current seasonal line through visually appealing cards, each showcasing distinct features of Sanval's accessories. This dynamic layout enhances engagement and invites users to discover the beauty of Sanval’s offerings.
In this section, the scroll direction shifts from vertical to horizontal, offering a unique browsing experience. Users can explore the current seasonal line through visually appealing cards, each showcasing distinct features of Sanval's accessories. This dynamic layout enhances engagement and invites users to discover the beauty of Sanval’s offerings.
Product Catalog
Product Catalog
This section displays the product catalog, allowing users to browse various artisanal accessories. Each product card invites users to access detailed information and choose to purchase directly via Mercado Libre or connect through WhatsApp for personalized inquiries. This streamlined design facilitates an easy shopping experience.
This section displays the product catalog, allowing users to browse various artisanal accessories. Each product card invites users to access detailed information and choose to purchase directly via Mercado Libre or connect through WhatsApp for personalized inquiries. This streamlined design facilitates an easy shopping experience.
Buy Online & Customer Testimonials
Buy Online & Customer Testimonials
This section provides guidance on purchasing Sanval products online, highlighting available options. A carousel of customer testimonials showcases positive experiences, building trust and encouraging potential buyers to explore Sanval’s unique offerings.
This section provides guidance on purchasing Sanval products online, highlighting available options. A carousel of customer testimonials showcases positive experiences, building trust and encouraging potential buyers to explore Sanval’s unique offerings.
Product Detail Page Overview
Product Detail Page Overview
The product detail page features an infinite scroll on the left showcasing images of each accessory. On the right, a sticky section shares the accessory's story, price, available colors, and buttons for online purchases. This design enhances the connection with customers by highlighting the unique narratives behind each artisanal piece.
The product detail page features an infinite scroll on the left showcasing images of each accessory. On the right, a sticky section shares the accessory's story, price, available colors, and buttons for online purchases. This design enhances the connection with customers by highlighting the unique narratives behind each artisanal piece.
Explore the Sanval Prototype
Explore the Sanval Prototype
Check out the Sanval prototype I created in Principle. This interactive design highlights the artisanal nature of the products and showcases my approach to UI and UX. Click below to experience it!
Check out the Sanval prototype I created in Principle. This interactive design highlights the artisanal nature of the products and showcases my approach to UI and UX. Click below to experience it!
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